Olympic Broadcasting

One thing I didn't go through the other day with my criticisms is how I would broadcast the Olympics if I were NBC.

NBC Sports Network is good. They start the day at 4am and finish it at 8pm (7pm Sundays because of the early Prime Time show). That's 9am-Midnight London time. They're on the right track.

MSNBC skims a few hours off of each end to protect their morning programming and dinner time programming. There's less going on those hours. It's okay.

CNBC shows Boxing. Weekends, they have 2 live sessions, but weekdays, they have 1 taped session. There should be another NBC network picking up the slack.

Bravo shows Tennis. I would have started with a Breakfast at Wimbledon-type show at 6:30am instead of going on at 7am. There is also play on the outer courts at 6:30am (11:30am London time) that should be shown. I did like how they stayed on the air after the scheduled 3pm end time. Maybe next time, schedule 'till 4pm and have a wrap up if time permits.

NBC Olympic Soccer and NBC Olympic Basketball channels. I like these channels.

NBC. Where do I begin?
Weekends - Start at 5am. Start at 6am. Start at 9am. It doesn't matter, as long as they don't neglect live action. But show it live across the country. They didn't do that the first weekend, but did it on the middle weekend. That's a disservice to the western half of the country.
Weekdays - I get that NBC has to protect the Today Show, and probably more importantly, the morning local news broadcasts with local traffic and weather inserts. So the live action starts at 9am. But show it live on the west coast too. Sounds like a conflict in programming. Let me show you how to fix it.

9am ET/6am PT - The east coast feed of NBC and the west coast feed of USA Network show live Olympics coverage.

12pm ET/9am PT - West coast viewers are told to switch from USA Network to NBC. East coast viewers don't have any change.

5pm ET/2pm PT - East coast coverage on NBC ends. West coast coverage on NBC continues. Maybe it's a replay of the first 3 hours that were on USA Network. Maybe it's 3 more hours of original coverage that's also on the east coast feed of USA Network. Maybe it's a mix of the two.

Prime Time - It's a flawed formula (keeping marquee events for packaged-in-primetime viewing instead of showing them live). But it seems to work.
Late Night - Haven't seen it once this Olympics. Maybe replay it on cable in the morning.

NBCOlympics.com. They need to stream the NBC network feed. They did that over the middle weekend when it was live to all time zones. It needs to be live and streamed all the time. There also needs to be replays of the network-produced broadcasts (for instance, NBC showed the Women's Water Polo Gold Medal match. The NBC production wasn't online. And I haven't found a replay of the NBC production). I can watch it with a simple digital antenna, but not on a computer.